"Struggling with tangles and knots in your curly or wavy hair? The Aveda Be Curly Advanced Intensive Curl Perfecting Masque easily separates your coils to enhance your natural curl." - Hannah, Escentual Beauty Team.. Why You'll Love The Aveda Be Curly Advanced Masque. Ultra-hydrating hair mask for curly and wavy hair.. Silky texture helps to detangle your hair and define your curls.. 96% natural ingredients smooth frizz and increase shine.. Scented with a natural lemon, bergamot and orange fragrance.. Vegan and cruelty-free.. What You Need To Know:. Part of the frizz-fighting Be Curly Advanced range, the Curl Perfecting Masque is an ultra-nourishing treatment that helps to define your curls and reduce frizz by up to 85%. The 97% natural formula contains organic coconut oil and shea butter to intensely hydrated hair and lock in moisture. The rich nourishing ingredients also help to define the appearance of your curls and waves while smoothing frizz and detangling your locks.. Why It's Escentual:. Curly and coiled hair textures are prone to becoming tangled, but not with the help of the Aveda Be Curly Advanced Curl Perfecting Masque! The creamy texture glides between any knots, helping to smooth your hair without tugging or disrupting your precious curls - the formula is designed to enhance your natural curl or wave pattern.. The Be Curly range helps to reduce frizz by up to 85%, with the Curl Perfecting Masque smoothing any pesky flyaways as you work to detangle your hair. The mask also helps to separate your curls, giving you more control over defining your own shape.. The Best Way To Use It:. Apply to wet cleansed hair. Leave the mask for 2-5 minutes and rinse thoroughly.. The Sustainable Side:. The jar is 100% post-consumer recycled materials, produced using 100% wind and solar power as part of Aveda's carbon-negative footprint.. Values:. Vegan and leaping-bunny certified.. Silicone-free and cruelty-free.