Easy to install: by installing the rail with heavy suction cup power it only takes one second to install by pressing the suction cups to squeeze the air out and they will stick firmly to the wall. There is no need for tools and it doesn't damage the walls. It can easily be taken down and repositioned multiple times without leaving any residue. Just like a magnetic towel bar, but more versatile as it can be used in many more places. Flexible: Choose if you want it in any type of sink, on the backsplash or any other flat smooth surface. They stick on any non-porous surface like metal, glass, tile, stainless steel and acrylic but do not apply to uneven tiles, texture plate, unfinished marble, wallpaper, painted wall etc. Hygienic: when letting your dish cloths and kitchen towels air dry on the rail you diminish the growth of germs. This is a great way of getting a decluttered kitchen while at the same time getting a more hygienic kitchen. Luxurious Finnish: the dish towel holder is stylish and with a clean and modern design this rail fits in any kitchen. It is made of premium rustproof materials and is also waterproof, letting you choose the perfect spot for it. The suction cups are hidden by the stainless steel and can hardly be seen when in use. Gift: this kitchen towel holder is a great gift for anyone who likes their kitchen, bathroom, or laundry room to be organized. Use it to dry your Swedish dishcloth, dish rag or kitchen towel. It is a kitchen must have that can be used in multiple ways. Kitchen accessories are great for everyone. The only problem is decide where to put it! Neat and Organized: the rails helps you keep your kitchen towels and Swedish dishcloths away but within easy reach. When hanging you Papaya Reusable Dish Cloth on a hook you get a crumbled cloth when it dries, but with the rail it dries flat and looks neat even when it has dried, adding a more sophisticated look to your kitchen.