Influencer Creep: How Optimization, Authenticit. Bishop, Bishop,**
Influencer CreepHow Optimization, Authenticity, and Self-Branding Transform Creative Culture
Author(s): Sophie Bishop
Format: Paperback
Publisher: University of California Press, United States
Imprint: University of California Press
ISBN-13: 9780520402706, 978-0520402706
Synopsis
A look at how the rise of influencer culture has changed creative work
A sculptor works while wearing a GoPro camera to capture Instagram content. A painter decides whether to make pieces that she won't be able to share on Instagram, after her account was blocked for sharing \""sexualized\"" content. An artist finds that her portraits of light-skinned women get an algorithmic boost over those featuring dark-skinned models. These creative workers are now using the content-generation skills and promotional strategies pioneered by influencers to compete for visibility online.
Influencer Creep explores what happens when creative workers must go beyond their work to build a comprehensive online presence.
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Details:Influencer Creep: How Optimization, Authenticit. Bishop, Bishop,**
Influencer CreepHow Optimization, Authenticity, and Self-Branding Transform Creative Culture
Author(s): Sophie Bishop
Format: Paperback
Publisher: University of California Press, United States
Imprint: University of California Press
ISBN-13: 9780520402706, 978-0520402706
Synopsis
A look at how the rise of influencer culture has changed creative work
A sculptor works while wearing a GoPro camera to capture Instagram content. A painter decides whether to make pieces that she won't be able to share on Instagram, after her account was blocked for sharing \""sexualized\"" content. An artist finds that her portraits of light-skinned women get an algorithmic boost over those featuring dark-skinned models. These creative workers are now using the content-generation skills and promotional strategies pioneered by influencers to compete for visibility online.
Influencer Creep explores what happens when creative workers must go beyond their work to build a comprehensive online presence.
Price now:
From
£21.19
To
£27.64
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Product Description
Influencer CreepHow Optimization, Authenticity, and Self-Branding Transform Creative Culture
Author(s): Sophie Bishop
Format: Paperback
Publisher: University of California Press, United States
Imprint: University of California Press
ISBN-13: 9780520402706, 978-0520402706
Synopsis
A look at how the rise of influencer culture has changed creative work
A sculptor works while wearing a GoPro camera to capture Instagram content. A painter decides whether to make pieces that she won't be able to share on Instagram, after her account was blocked for sharing \""sexualized\"" content. An artist finds that her portraits of light-skinned women get an algorithmic boost over those featuring dark-skinned models. These creative workers are now using the content-generation skills and promotional strategies pioneered by influencers to compete for visibility online.
Influencer Creep explores what happens when creative workers must go beyond their work to build a comprehensive online presence.
Product Specifications
General | |
|---|---|
Brand | University of California Press |
format | trade paperback |
Language | english |
type | book |
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