This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University leading the academic development of knowledge of the subject to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing for Well-being and Society draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global macro and micro producer and consumer environmental stakeholder supply chain and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions theoretical approaches and research communities including aspects of corporate social responsibility marketing ethics critical marketing consumer culture theory and macromarketing. The book takes a predominantly organisational or enterprise-level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes; therefore a broader perspective on the impacts of marketing decisions and actions on other stakeholders such as consumers employees the environment and society is also taken as a basis for analysis and discussion. The book provides an authoritative overview for the academic market including university libraries research teams Ph D students and independent researchers. The topics and contents of responsible marketing are relevant to several disciplinary fields of study including marketing advertising retailing and other business subjects consumer studies sustainability ethics public policy media studies psychology economics and other social sciences. |Responsible Marketing for Well-being and Society A Research Companion | Business