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Product Description
Masterpieces of Swiss EntrepreneurshipSwiss SMEs Competing in Global Markets
Author(s): Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann, Cornelia Amstutz
Format: Hardback
Publisher: Springer Nature Switzerland AG, Switzerland
Imprint: Springer Nature Switzerland AG
ISBN-13: 9783030652869, 978-3030652869
Synopsis
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as thh
Masterpieces of Swiss Entrepreneurship - 9783030652869
Masterpieces of Swiss EntrepreneurshipSwiss SMEs Competing in Global Markets
Author(s): Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann, Cornelia Amstutz
Format: Hardback
Publisher: Springer Nature Switzerland AG, Switzerland
Imprint: Springer Nature Switzerland AG
ISBN-13: 9783030652869, 978-3030652869
Synopsis
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as thh
This site contains affiliate links for which we may be compensated.
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